This algorithm has been the main reason for the app’s success, and it’s the same thing that makes TikTok so successful today.īecause Douyin was making a lot of noise in China, ByteDance decided to expand its activities abroad. In 2017, Douyin was by far the fastest growing application in China thanks to an algorithm that makes it possible to offer hyper-personalized content to its users, according to their behavior on the platform. ![]() Douyin is the equivalent of TikTok in the Chinese market, a country with its own regulations when dealing with technological matters. TikTok was first launched as an international version of Douyin, an application by ByteDance (a Chinese startup), in September 2017. To answer this question, we must circle back to the history of the platform. ![]() So what makes TikTok so different from other platforms? TikTok isn’t even the first platform to put the format forward, Vine did it 7 years ago. It can be found on Snapchat, Instagram, Facebook. The short video format in itself is nothing new. ![]() To say that TikTok is just a platform for sharing short videos would be an oversimplification. Spend time on TikTok A/ TIKTOK’S HISTORY I.
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